Tuesday, October 4, 2011

1920's Fashion History - Flapper Dress

The archives of 1920s fashion history say the "flapper dress" was invented on a cool day in Deauville, France when Coco Chanel through on a man's large black sweater and tied the waist with a handkerchief.

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According to Chanel, when she went out into public almost everyone she ran into on the beach stopped and asked her where she's found her dress. The very first day she sold 10 dresses, and the signature Chanel dress and flapper silhouette was born.

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The Significance of the Flapper Dress

The world was rapidly changing for women in the 1920s, and fashion went along with these changes in society.

Women were freed from the restrictive petticoats, corsets, and crinolines of the Victorian era, they began wearing stylish clothes that allowed them to move along with the pace of society.

Fashion was everywhere, books, newspapers, magazines, and catalogs. Young ladies became hyper-aware of what the popular new stars of the silver screen were wearing.

Advances in technology allowed young women with little money to wear knock-off fashions that looked just like their idols'.

The Shortened Hemline

In the years following the invention of the flapper dress, Chanel and many other fashion designers expanded upon the shape. Lengthening the hemline up until 1924 and shortening it in the following years. By the end of the Roaring Twenties a typical flapper frock's hem was a little above the knee.

In a 1928 study, called "The Economics of Fashion", stated from that the average length of a woman's dress went from 6 inches above the ground in 1919 to just above the knee in 1927.

The "Boyish" Look

The ideal look of the 1920s was slim and "boyish". Between the bobbed haircuts, the cloche hats, and the slim dresses and skirts much of society threw up their arms in disgust at the new look of women in the 1920s.

This shedding of the restrictive ideals and fashions of the previous age reestablished what a woman was supposed to look like in society's eyes, de-emphasizing the bust and hips the flapper dress used fabrics and patterns usually reserved for men's clothes and used them in a new way.

Combined with the sleek new haircuts women reinvented themselves in both fashion and attitude.

Flapper Culture

Flapper girls drank, drove cars, petted with boys in the back seats of cars, smoked, danced, and partied right along with the boys.

The history of the 1920s is one of progress for women, and one of rebellion for flappers. They lived to live, this was reflected in their clothes, words, and attitudes.

The 1920s was a new time for women, it was an exciting and scary time to be young. The flapper dress stood as a symbol for the rebellion of 1920s fashion.

1920's Fashion History - Flapper Dress

Jesse B. loves 1920s fashion because it reflects the elegant Golden Age of style.

He invites you to come celebrate the history of the 1920s, discover Al Capone, Louise Brooks & Coco Chanel like you've never seen them before.

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